It's Preston-Cow with his FREE Chicken Combo Meal. Chick-fil-A Rocks!
That’s right. Today only (7/9/10) Chick-fil-A is giving out free combo meals to all customers who come in dressed as cows from head-t0-toe. Even those who don’t come in completely dressed as a cow can get a free gift just by wearing a cow hat or cow sign. And Chick-fil-A really owes it to those cows. According to their website, the “Eat More Chicken” campaign using cows started as a single billboard way back in 1985. Today, the cows are everywhere from billboards to radio to TV. Chick-fil-A owes these award-winning cows big time and they sure paid them back today.
I work in marketing and I love great marketing campaigns and clever advertisements. No one can deny that after 25 years and still going strong, the “Eat More Chicken” cow campaign is a true American classic. Of course, it helps to have a great food product backing up this great ad campaign. And Chick-fil-A delivers there as well. If you remember my Top 5 Best and Worst Chicken Sandwiches, you would know that the Chargrilled Chicken Sandwich came in at #2 on my Best List. (And only because it had more sodium than the #1 pick. It’s actually #1 with me in taste.) (more…)
The New KFC Double Down Takes on Chicken Sandwiches And Leaves the Bun at Home
I was listening to a radio station this morning on the way to work and the d- jays were talking about the new KFC Double Down bun-less chicken sandwich. They had gone to their local KFC to try the sandwich and had recorded their reactions. For those of you who haven’t heard about this new gastronomical delight, it’s 2 boneless white meat chicken filets (grilled or original recipe), 2 pieces of bacon, 2 slices of Monterey jack and pepper cheese, and the Colonel’s sauce, whatever the hell that is. But NO BUN!
There were two guys and one gal doing the test taste. The two guys are you typical man-guys who think everything tastes better when you fry it and add bacon and cheese. The gal, on the other hand, is into fresh, organic foods and shops at Whole Foods. But she had agreed (or rather was coerced) to at least take a bite of the sandwich.
The guys dug right in, grunting and groaning. They were enjoying every bite and basically described it as amazingly delicious and surprisingly not greasy. The gal relented and took her bite. Her honest response was that all she could taste was salt. She did not want another bite however, you could hear the two guys eagerly woofing down the remaining bits of their bun-free sandwiches.
As a person on a low sodium diet, I could certainly relate to the gal. Since I no longer use salt when I cook or on my plate, my awareness to salt has increased immensely. Foods I once thought weren’t salty, suddenly are now very salty. I wondered if I would feel the same about the Double Down. I also wondered how much sodium was in this semi-sandwich, so I did a bit of checking on it… (more…)